 |
Advanced Airline Marketing |
This course is designed for those with a basic understanding of airline marketing. Airline and service marketing issues will be discussed with an emphasis on multiple areas.
How You Will Benefit
Analyse current airline marketing issues
Understand advanced level marketing concepts and techniques
Learn how to judge and evaluate the appropriateness of various marketing approaches and tactics
Course Content
Revising business strategy
The airline environment: legacy and low-cost carriers
Marketing and commercial strategy development
Marketing information and research
Product management and brand positioning: customer value and CRM
Customer acquisition and retention marketing
Customer value optimisation
Customer life cycle management
Customer life time value
E-commerce and pricing
Product promotion: e-commerce channels
Integration of multiple marketing channels
Loyalty programmes
Airline alliances and cross-industry partnerships: strategies
Designed for
Airline sales staff on all levels
Airline marketing staff on all levels
Those wishing to gain a better understanding of advanced airline marketing concepts
Participants should have a basic understanding of marketing concepts prior to taking this course.
Course Dates: September 20-23, 2010
Cost of course in USD: USD 1500 for Russia & CIS; USD 2000 for other countries
Length of course: 4 days
| 
